Stonewall Kitchen vs Three Little Figs · Bay Area shelf head-to-head
Stonewall Kitchen and Three Little Figs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stonewall Kitchen carries more Brand PowerStonewall Kitchen is in more Bay Area grocersStonewall Kitchen fields the deeper lineupThree Little Figs sits further up the premium end
Stonewall Kitchen
Three Little Figs
53
brand power
11
178
products
2
25
categories
2
42
subcategories
2
6
grocers
1
$11.50
avg price
$14.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stonewall Kitchen▭ Three Little Figs
Distribution · 30% of score25·4
T
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stonewall Kitchen
only Three Little Figs
no top category Stonewall Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Stonewall Kitchen · 6
only Three Little Figs · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stonewall Kitchen · Three Little Figs