Strianese vs Jovial · Bay Area shelf head-to-head
Strianese and Jovial, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineupJovial sits further up the premium end
Strianese
Jovial
46
brand power
63
14
products
40
2
categories
12
5
subcategories
23
15
grocers
18
21.0¢
price per oz
55.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Strianese▭ Jovial
Distribution · 30% of score63·75
S
carried in 15 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Beans5 vs 5 SKUs
S
only Strianese
no top category Jovial doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Strianese · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Strianese · Jovial
