Sunrise vs Hodo · Bay Area shelf head-to-head
Sunrise and Hodo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hodo carries more Brand PowerHodo is in more Bay Area grocersHodo fields the deeper lineup
Sunrise
Hodo
21
brand power
57
7
products
19
4
categories
6
2
grocers
17
$4.29
avg price
$8.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunrise▭ Hodo
Distribution · 30% of score8·71
S
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunrise
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sunrise · 0
no exclusive doors — everywhere Sunrise is, Hodo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunrise · Hodo