Super Coffee vs Starbucks · Bay Area shelf head-to-head
Super Coffee and Starbucks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocersStarbucks fields the deeper lineup
Super Coffee
Starbucks
23
brand power
58
5
products
139
3
categories
11
3
subcategories
14
6
grocers
13
38.2¢
price per fl oz
32.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Super Coffee▭ Starbucks
Distribution · 30% of score25·54
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Super Coffee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Super Coffee · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Super Coffee · Starbucks
