Sweet Craft Dolceria vs Overjoyed · Bay Area shelf head-to-head
Sweet Craft Dolceria and Overjoyed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Overjoyed carries more Brand PowerSweet Craft Dolceria is in more Bay Area grocersOverjoyed fields the deeper lineup
Sweet Craft Dolceria
Overjoyed
32
brand power
46
11
products
41
2
categories
13
6
subcategories
21
7
grocers
2
$4.53
avg price
$8.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Craft Dolceria▭ Overjoyed
Distribution · 30% of score29·8
O
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Craft Dolceria
no top category Overjoyed doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sweet Craft Dolceria · 7
only Overjoyed · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Craft Dolceria · Overjoyed
