Sweet Nothings vs Goodpop · Bay Area shelf head-to-head
Sweet Nothings and Goodpop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodpop carries more Brand PowerGoodpop is in more Bay Area grocersGoodpop fields the deeper lineupGoodpop sits further up the premium end
Sweet Nothings
Goodpop
46
brand power
58
25
products
31
5
categories
7
9
grocers
18
92.1¢
price per fl oz
73.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Nothings▭ Goodpop
Distribution · 30% of score38·75
S
carried in 9 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sweet Nothings · 1
only Goodpop · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Nothings · Goodpop
