Talatta vs Patagonia Provisions · Bay Area shelf head-to-head
Talatta and Patagonia Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Patagonia Provisions carries more Brand PowerPatagonia Provisions is in more Bay Area grocersPatagonia Provisions fields the deeper lineupTalatta sits further up the premium end
Talatta
Patagonia Provisions
31
brand power
49
5
products
48
2
categories
16
12
grocers
15
$5.50
price per oz
$1.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Talatta▭ Patagonia Provisions
Distribution · 30% of score50·63
T
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Talatta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Talatta · Patagonia Provisions
