Tessemae's Pantry vs Kraft · Bay Area shelf head-to-head
Tessemae's Pantry and Kraft, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kraft carries more Brand PowerKraft is in more Bay Area grocersKraft fields the deeper lineup
Tessemae's Pantry
Kraft
11
brand power
60
3
products
65
1
categories
9
3
subcategories
23
2
grocers
13
$6.47
avg price
$6.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tessemae's Pantry▭ Kraft
Distribution · 30% of score8·54
T
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tessemae's Pantry
no top category Kraft doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tessemae's Pantry · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tessemae's Pantry · Kraft