The Granola Guru vs Bob's Red Mill · Bay Area shelf head-to-head
The Granola Guru and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupThe Granola Guru sits further up the premium end
The Granola Guru
Bob's Red Mill
42
brand power
81
12
products
210
2
categories
25
14
grocers
22
$1.41
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Granola Guru▭ Bob's Red Mill
Distribution · 30% of score58·92
T
carried in 14 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Granola Guru
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Granola Guru · Bob's Red Mill
