Three Little Pigs vs Boar's Head · Bay Area shelf head-to-head
Three Little Pigs and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Three Little Pigs is in more Bay Area grocersBoar's Head fields the deeper lineupThree Little Pigs sits further up the premium end
Three Little Pigs
Boar's Head
54
brand power
58
32
products
173
7
categories
20
13
grocers
10
$1.56
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Three Little Pigs▭ Boar's Head
Distribution · 30% of score54·42
carried in 13 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pickles2 vs 2 SKUs
1% of shelf
only Three Little Pigs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Three Little Pigs · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Three Little Pigs · Boar's Head
