Tofurky vs Lightlife · Bay Area shelf head-to-head
Tofurky and Lightlife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tofurky is in more Bay Area grocersTofurky fields the deeper lineupTofurky sits further up the premium end
Tofurky
Lightlife
57
brand power
55
16
products
13
4
categories
6
6
subcategories
6
19
grocers
13
87.7¢
price per oz
83.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tofurky▭ Lightlife
Distribution · 30% of score79·54
carried in 19 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives8 vs 3 SKUs
6% of shelf
only Tofurky
only Lightlife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tofurky · Lightlife
