True Origin Foods vs Cadia · Bay Area shelf head-to-head
True Origin Foods and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerTrue Origin Foods is in more Bay Area grocersCadia fields the deeper lineupTrue Origin Foods sits further up the premium end
True Origin Foods
Cadia
42
brand power
57
10
products
194
5
categories
54
12
grocers
10
47.6¢
price per oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Origin Foods▭ Cadia
Distribution · 30% of score50·42
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only True Origin Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only True Origin Foods · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Origin Foods · Cadia
