Truly Indian vs Primal Kitchen · Bay Area shelf head-to-head
Truly Indian and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineupPrimal Kitchen sits further up the premium end
Truly Indian
Primal Kitchen
27
brand power
63
6
products
85
4
categories
6
5
subcategories
31
4
grocers
19
$5.42
avg price
$10.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Truly Indian▭ Primal Kitchen
Distribution · 30% of score17·79
T
carried in 4 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Truly Indian
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Truly Indian · 0
no exclusive doors — everywhere Truly Indian is, Primal Kitchen is too.
only Primal Kitchen · 15
both sides measured by the same instruments on the same shelves · see each brand’s full page: Truly Indian · Primal Kitchen