Twix vs Reese's · Bay Area shelf head-to-head
Twix and Reese's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reese's carries more Brand PowerReese's is in more Bay Area grocersReese's fields the deeper lineupReese's sits further up the premium end
Twix
Reese's
33
brand power
64
10
products
93
3
categories
13
3
subcategories
20
12
grocers
16
$1.19
price per fl oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Twix▭ Reese's
Distribution · 30% of score50·67
T
R
carried in 12 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score57·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Twix · 1
only Reese's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Twix · Reese's
