Tyson vs Perdue · Bay Area shelf head-to-head
Tyson and Perdue, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tyson is in more Bay Area grocersTyson fields the deeper lineupTyson sits further up the premium end
Tyson
Perdue
50
brand power
51
32
products
29
6
categories
6
12
subcategories
10
7
grocers
6
$12.24
avg price
$10.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tyson▭ Perdue
Distribution · 30% of score29·25
T
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score93·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meat2 vs 3 SKUs
only Tyson
only Perdue
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tyson · 3
only Perdue · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tyson · Perdue
