Urban Remedy vs Vive Organic · Bay Area shelf head-to-head
Urban Remedy and Vive Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urban Remedy carries more Brand PowerVive Organic is in more Bay Area grocersUrban Remedy fields the deeper lineupVive Organic sits further up the premium end
Urban Remedy
Vive Organic
59
brand power
50
65
products
18
21
categories
2
8
grocers
13
$1.03
price per fl oz
$2.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Urban Remedy▭ Vive Organic
Distribution · 30% of score33·54
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Juice22 vs 13 SKUs
1% of shelf
only Urban Remedy
only Vive Organic
no top category Urban Remedy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Urban Remedy · 2
only Vive Organic · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Urban Remedy · Vive Organic
