Lining them up…
Urbani Truffles and Essential Everyday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Urbani Truffles · Essential Everyday
19 products in the catalog·214 products in the catalog
spans 4 categories·spans 44 categories · 57 subcategories
~1% average share on the shelves it competes on·~3% average share on the shelves it competes on