Urbani Truffles vs Sabatino Tartufi · Bay Area shelf head-to-head
Urbani Truffles and Sabatino Tartufi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sabatino Tartufi carries more Brand PowerSabatino Tartufi is in more Bay Area grocersUrbani Truffles fields the deeper lineupSabatino Tartufi sits further up the premium end
Urbani Truffles
Sabatino Tartufi
35
brand power
45
19
products
16
4
categories
11
4
grocers
6
$18.18
avg price
$16.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Urbani Truffles▭ Sabatino Tartufi
Distribution · 30% of score17·25
U
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Urbani Truffles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Urbani Truffles · 1
only Sabatino Tartufi · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Urbani Truffles · Sabatino Tartufi
