Vegan Rob's vs Annie's · Bay Area shelf head-to-head
Vegan Rob's and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupVegan Rob's sits further up the premium end
Vegan Rob's
Annie's
16
brand power
73
3
products
130
1
categories
21
5
grocers
21
$1.33
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vegan Rob's▭ Annie's
Distribution · 30% of score21·88
V
carried in 5 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score22
only Vegan Rob's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vegan Rob's · 0
no exclusive doors — everywhere Vegan Rob's is, Annie's is too.
only Annie's · 16
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vegan Rob's · Annie's
