Vermont Creamery vs Sierra Nevada Cheese Co. · Bay Area shelf head-to-head
Vermont Creamery and Sierra Nevada Cheese Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sierra Nevada Cheese Co. carries more Brand PowerSierra Nevada Cheese Co. is in more Bay Area grocersSierra Nevada Cheese Co. fields the deeper lineupVermont Creamery sits further up the premium end
Vermont Creamery
Sierra Nevada Cheese Co.
50
brand power
63
18
products
77
4
categories
10
8
subcategories
21
16
grocers
18
$1.77
price per oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vermont Creamery▭ Sierra Nevada Cheese Co.
Distribution · 30% of score67·75
carried in 16 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cream1 vs 1 SKUs
only Vermont Creamery
only Sierra Nevada Cheese Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vermont Creamery · Sierra Nevada Cheese Co.
