Vicolo vs Caulipower · Bay Area shelf head-to-head
Vicolo and Caulipower, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vicolo carries more Brand PowerVicolo is in more Bay Area grocersVicolo fields the deeper lineup
Vicolo
Caulipower
58
brand power
48
30
products
16
4
categories
7
6
subcategories
8
19
grocers
11
90.4¢
price per oz
98.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vicolo▭ Caulipower
Distribution · 30% of score79·46
carried in 19 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals26 vs 8 SKUs
2% of shelf
only Caulipower
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vicolo · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vicolo · Caulipower
