Violife vs Daiya · Bay Area shelf head-to-head
Violife and Daiya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Violife is in more Bay Area grocersDaiya fields the deeper lineup
Violife
Daiya
56
brand power
53
27
products
35
4
categories
7
4
subcategories
9
17
grocers
12
$1.03
price per oz
79.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Violife▭ Daiya
Distribution · 30% of score71·50
carried in 17 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Violife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Violife · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Violife · Daiya
