Vital Farms vs Clover Sonoma · Bay Area shelf head-to-head
Vital Farms and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupVital Farms sits further up the premium end
Vital Farms
Clover Sonoma
53
brand power
68
22
products
114
4
categories
12
4
subcategories
23
13
grocers
18
99.8¢
price per item
$2.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vital Farms▭ Clover Sonoma
Distribution · 30% of score54·75
carried in 13 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vital Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vital Farms · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vital Farms · Clover Sonoma
