Walden Farms vs Primal Kitchen · Bay Area shelf head-to-head
Walden Farms and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineupPrimal Kitchen sits further up the premium end
Walden Farms
Primal Kitchen
29
brand power
63
13
products
85
3
categories
6
8
subcategories
31
4
grocers
19
59.6¢
price per oz
79.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Walden Farms▭ Primal Kitchen
Distribution · 30% of score17·79
W
carried in 4 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 35 SKUs
only Walden Farms
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Walden Farms · 0
no exclusive doors — everywhere Walden Farms is, Primal Kitchen is too.
only Primal Kitchen · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Walden Farms · Primal Kitchen
