Walker's vs Pepperidge Farm · Bay Area shelf head-to-head
Walker's and Pepperidge Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm carries more Brand PowerWalker's is in more Bay Area grocersPepperidge Farm fields the deeper lineupWalker's sits further up the premium end
Walker's
Pepperidge Farm
53
brand power
63
36
products
68
5
categories
10
5
subcategories
14
15
grocers
13
$1.34
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Walker's▭ Pepperidge Farm
Distribution · 30% of score63·54
carried in 15 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Walker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Walker's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Walker's · Pepperidge Farm
