Want-want vs Califia Farms · Bay Area shelf head-to-head
Want-want and Califia Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineup
Want-want
Califia Farms
14
brand power
69
2
products
61
1
categories
11
1
subcategories
12
1
grocers
19
$1.79
avg price
$7.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Want-want▭ Califia Farms
Distribution · 30% of score4·79
W
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Want-want
no top category Califia Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Want-want · 0
no exclusive doors — everywhere Want-want is, Califia Farms is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Want-want · Califia Farms