Want-want vs Silk · Bay Area shelf head-to-head
Want-want and Silk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Silk carries more Brand PowerSilk is in more Bay Area grocersSilk fields the deeper lineup
Want-want
Silk
14
brand power
67
2
products
47
1
categories
7
1
subcategories
8
1
grocers
18
$1.79
avg price
$6.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Want-want▭ Silk
Distribution · 30% of score4·75
W
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Want-want
no top category Silk doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Want-want · 0
no exclusive doors — everywhere Want-want is, Silk is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Want-want · Silk