Welch's vs Kedem · Bay Area shelf head-to-head
Welch's and Kedem, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Welch's carries more Brand PowerWelch's is in more Bay Area grocersWelch's fields the deeper lineup
Welch's
Kedem
50
brand power
45
27
products
19
4
categories
7
7
subcategories
7
13
grocers
9
15.2¢
price per fl oz
32.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Welch's▭ Kedem
Distribution · 30% of score54·38
K
carried in 13 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Welch's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Welch's · Kedem
