West Life vs Silk · Bay Area shelf head-to-head
West Life and Silk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Silk carries more Brand PowerSilk is in more Bay Area grocersSilk fields the deeper lineup
West Life
Silk
30
brand power
67
3
products
47
1
categories
7
1
subcategories
8
12
grocers
18
17.2¢
price per fl oz
13.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ West Life▭ Silk
Distribution · 30% of score50·75
W
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only West Life
no top category Silk doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only West Life · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: West Life · Silk
