Whole Grain Bakery vs Wise Sons · Bay Area shelf head-to-head
Whole Grain Bakery and Wise Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wise Sons carries more Brand PowerWise Sons is in more Bay Area grocersWise Sons fields the deeper lineupWise Sons sits further up the premium end
Whole Grain Bakery
Wise Sons
33
brand power
43
12
products
16
5
categories
5
8
subcategories
8
4
grocers
8
41.0¢
price per oz
54.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Whole Grain Bakery▭ Wise Sons
Distribution · 30% of score17·33
W
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wise Sons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Whole Grain Bakery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Whole Grain Bakery · Wise Sons
