Wild Harvest vs Zürsun Idaho Heirloom Beans · Bay Area shelf head-to-head
Wild Harvest and Zürsun Idaho Heirloom Beans, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Harvest carries more Brand PowerWild Harvest is in more Bay Area grocersWild Harvest fields the deeper lineupZürsun Idaho Heirloom Beans sits further up the premium end
Wild Harvest
Zürsun Idaho Heirloom Beans
53
brand power
38
56
products
14
25
categories
5
28
subcategories
10
9
grocers
5
36.1¢
price per oz
54.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild Harvest▭ Zürsun Idaho Heirloom Beans
Distribution · 30% of score38·21
W
Z
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score99·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild Harvest
only Zürsun Idaho Heirloom Beans
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild Harvest · 6
only Zürsun Idaho Heirloom Beans · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild Harvest · Zürsun Idaho Heirloom Beans
