Wilton vs Overjoyed · Bay Area shelf head-to-head
Wilton and Overjoyed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wilton carries more Brand PowerWilton is in more Bay Area grocersWilton sits further up the premium end
Wilton
Overjoyed
70
brand power
46
39
products
41
4
categories
13
5
subcategories
21
10
grocers
2
$9.07
avg price
$8.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wilton▭ Overjoyed
Distribution · 30% of score42·8
O
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wilton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wilton · 8
only Overjoyed · 0
no exclusive doors — everywhere Overjoyed is, Wilton is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wilton · Overjoyed