Wise Sons vs Whole Grain Bakery · Bay Area shelf head-to-head
Wise Sons and Whole Grain Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wise Sons carries more Brand PowerWise Sons is in more Bay Area grocersWise Sons fields the deeper lineupWise Sons sits further up the premium end
Wise Sons
Whole Grain Bakery
43
brand power
33
16
products
12
5
categories
5
8
subcategories
8
8
grocers
4
54.4¢
price per oz
41.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wise Sons▭ Whole Grain Bakery
Distribution · 30% of score33·17
W
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wise Sons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wise Sons · 5
only Whole Grain Bakery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wise Sons · Whole Grain Bakery
