Wyman's vs Dole · Bay Area shelf head-to-head
Wyman's and Dole, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dole carries more Brand PowerDole is in more Bay Area grocersDole fields the deeper lineup
Wyman's
Dole
44
brand power
65
19
products
68
2
categories
7
2
subcategories
11
11
grocers
14
44.9¢
price per oz
34.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wyman's▭ Dole
Distribution · 30% of score46·58
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wyman's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wyman's · 2
only Dole · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wyman's · Dole
