Yo Mama's Foods vs Rao's · Bay Area shelf head-to-head
Yo Mama's Foods and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupRao's sits further up the premium end
Yo Mama's Foods
Rao's
36
brand power
66
57
products
79
3
categories
6
6
subcategories
16
4
grocers
21
42.2¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yo Mama's Foods▭ Rao's
Distribution · 30% of score17·88
Y
carried in 4 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yo Mama's Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Yo Mama's Foods · 0
no exclusive doors — everywhere Yo Mama's Foods is, Rao's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yo Mama's Foods · Rao's
