Zürsun Idaho Heirloom Beans vs Wild Harvest · Bay Area shelf head-to-head
Zürsun Idaho Heirloom Beans and Wild Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Harvest carries more Brand PowerWild Harvest is in more Bay Area grocersWild Harvest fields the deeper lineupZürsun Idaho Heirloom Beans sits further up the premium end
Zürsun Idaho Heirloom Beans
Wild Harvest
38
brand power
53
14
products
56
5
categories
25
10
subcategories
28
5
grocers
9
54.3¢
price per oz
36.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zürsun Idaho Heirloom Beans▭ Wild Harvest
Distribution · 30% of score21·38
Z
W
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score69·99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zürsun Idaho Heirloom Beans
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zürsun Idaho Heirloom Beans · 2
only Wild Harvest · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zürsun Idaho Heirloom Beans · Wild Harvest
