Lining them up…
Zulka and Woodstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zulka · Woodstock
3 products in the catalog·138 products in the catalog
spans 2 categories · 3 subcategories·spans 25 categories · 38 subcategories
~2% average share on the shelves it competes on·~2% average share on the shelves it competes on