Big Spoon Roasters at Mill Valley Market
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
Big Spoon Roasters is an artisan food company based in Hillsborough, North Carolina, known for its handcrafted nut butters and snack bars.
Big Spoon Roasters isn’t on Mill Valley Market’s shelf yet. The opening: 4 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Pistachio Crunch Almond Butter in Almond Butter.
Mill Valley Market stocks almond butter thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is almond butter: Mill Valley Market stocks only 12 there, so Big Spoon Roasters Pistachio Crunch Almond Butter stands out rather than blending in.
Mill Valley Market merchandises 6 of the 7 categories the brand sells.
vegan against the store's assortment lean.
brand excitement 85/100.
enters a thin almond butter shelf as a point of difference.
The full runway
Every category Big Spoon Roasters plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in almond butter. Each dot is a product on the shelf, by its cost per oz (hover for which). Big Spoon Roasters (orange) sits above the shelf.
What to bring to land
Big Spoon Roasters’ SKUs Mill Valley Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →
