Califia Farms at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Califia Farms is a Los Angeles-based company specializing in plant-based dairy alternatives, including almond and oat milks, creamers, and ready-to-drink coffees.
It’s already on the shelf here, with 10 SKUs across 7 categories. The growth is depth and breadth: 5 categories to widen and 3 new doors to enter.
Lead with Organic Coconut Milk in Coconut Milk.
Community Market CA stocks coconut milk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is coconut milk: Community Market CA stocks only 7 there, so Califia Farms Organic Coconut Milk stands out rather than blending in.
Community Market CA merchandises 11 of the 13 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 75/100.
enters a thin coconut milk shelf as a point of difference.
The full runway
Every category Califia Farms plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 12 SKUs. Room to widen the line.
On shelf here, but only 2 of 8 SKUs. Room to widen the line.
How it prices
Where it would price in coconut milk. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Califia Farms (orange) sits in line with the shelf.
What to bring to expand
Califia Farms’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
