Cascadian Farm at Rainbow Grocery Cooperative
Rainbow Grocery Cooperative is a member-owned co-op running 1 Bay Area store, large-format at about 36,996 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Cascadian Farm is an American brand that specializes in organic food products, founded in 1972 in the Cascade Mountains of Washington State.
It’s already on the shelf here, with 43 SKUs across 18 categories. The growth is depth and breadth: 6 categories to widen and 2 new doors to enter.
Rainbow Grocery Cooperative merchandises 20 of the 22 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
maps onto categories the store already runs.
The full runway
Every category Cascadian Farm plays in across the Bay Area grocers we track, and where it stands at Rainbow Grocery Cooperative. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 22 SKUs. Room to widen the line.
On shelf here, but only 6 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in frozen hash browns. Each dot is a product on the shelf, by its cost per oz (hover for which). Cascadian Farm (orange) sits well above the shelf.
What to bring to expand
Cascadian Farm’s SKUs Rainbow Grocery Cooperative doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 43
How to get on the shelf · Rainbow Grocery Cooperative
enriched 2026-09-05Rainbow Grocery Cooperative typically sources products directly from vendors, especially local and organic producers. To get your product on their shelves, the first step is to contact the store directly. You can approach the store management or owner, as they are involved in decision-making. Consider dropping off samples of your product to showcase its quality and fit with their assortment, which emphasizes sustainable, vegetarian, and locally sourced items. Rainbow values products that align with their mission of minimal ecological impact and support for local businesses. Be prepared to discuss how your product meets these criteria and contributes to their diverse selection. Engaging with the cooperative's community-oriented ethos will also be beneficial in your approach.
Presence and depth are measured from Rainbow Grocery Cooperative’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Rainbow Grocery Cooperative profile →
