Daiya at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Daiya Foods Inc. is a Canadian company that specializes in plant-based dairy alternatives, founded in 2008 and headquartered in Burnaby, British Columbia.
It’s already on the shelf here, with 4 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 5 new doors to enter, replicated across all 2 stores.
Lead with Dairy Free Cheddar Cheese Shreds in Cheese Alternatives.
Pacific Market stocks cheese alternatives thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
Pacific Market carries frozen pizzas in real depth, 43 SKUs against a fleet median of 20.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is cheese alternatives: Pacific Market stocks only 9 there, so Daiya Dairy Free Cheddar Cheese Shreds stands out rather than blending in. Lead with the cheese alternatives, and position the frozen pizzas as a finishing or gift item.
Pacific Market merchandises 8 of the 11 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
an established national brand with proven demand.
enters a thin cheese alternatives shelf as a point of difference.
The full runway · across 2 stores
Every category Daiya plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 11 SKUs. Room to widen the line.
On shelf here, but only 2 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in cheese alternatives. Each dot is a product on the shelf, by its cost per oz (hover for which). Daiya (orange) sits in line with the shelf.
What to bring to expand
Daiya’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
