Dave's Killer Bread at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Dave's Killer Bread is an American brand known for its organic whole-grain baked goods, founded in 2005 in Milwaukie, Oregon.
It’s already on the shelf here, with 6 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 8 new doors to enter.
Lead with Cinnamon Raisin Remix Organic Bagels in Bagels.
Falletti Foods stocks bagels thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
The more differentiated opening is bagels: Falletti Foods stocks only 9 there, so Dave's Killer Bread Cinnamon Raisin Remix Organic Bagels stands out rather than blending in.
Falletti Foods merchandises 12 of the 14 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 51/100.
enters a thin bagels shelf as a point of difference.
The full runway
Every category Dave's Killer Bread plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 7 SKUs. Room to widen the line.
On shelf here, but only 2 of 7 SKUs. Room to widen the line.
What to bring to expand
Dave's Killer Bread’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
