Dave's Killer Bread at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Dave's Killer Bread is an American brand known for its organic whole-grain baked goods, founded in 2005 in Milwaukie, Oregon.
It’s already on the shelf here, with 17 SKUs across 6 categories. The growth is depth and breadth: 3 categories to widen and 3 new doors to enter, replicated across all 6 stores.
Lead with Powerseed Thin-Sliced, Seeded Organic Bread in Whole Grain Bread.
Target stocks whole grain bread thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
The more differentiated opening is whole grain bread: Target stocks only 7 there, so Dave's Killer Bread Powerseed Thin-Sliced, Seeded Organic Bread stands out rather than blending in.
Target merchandises 12 of the 14 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 51/100.
enters a thin whole grain bread shelf as a point of difference.
The full runway · across 6 stores
Every category Dave's Killer Bread plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 7 SKUs. Room to widen the line.
On shelf here, but only 4 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in whole grain bread. Each dot is a product on the shelf, by its cost per oz (hover for which). Dave's Killer Bread (orange) sits well above the shelf.
What to bring to expand
Dave's Killer Bread’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
