David at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
David is a nutrition brand that focuses on high-protein, low-calorie snack bars, founded in 2024 by Peter Rahal and Zach Ranen in New York, USA.
It’s already on the shelf here, with 7 SKUs across 5 categories. The growth is depth and breadth: 2 categories to widen and 5 new doors to enter, replicated across all 3 stores.
Lead with Reduced Sodium Salted and Roasted Jumbo Sunflower Seeds Keto Friendly Snack in Sunflower Seeds.
Woodlands stocks sunflower seeds thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Woodlands carries protein bars in real depth, 101 SKUs against a fleet median of 47, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is sunflower seeds: Woodlands stocks only 6 there, so DAVID Reduced Sodium Salted and Roasted Jumbo Sunflower Seeds Keto Friendly Snack stands out rather than blending in. Lead with the sunflower seeds, and position the protein bars as a finishing or gift item.
Woodlands merchandises 10 of the 11 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 30/100.
enters a thin sunflower seeds shelf as a point of difference.
The full runway · across 3 stores
Every category David plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 7 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in sunflower seeds. Each dot is a product on the shelf, by its cost per oz (hover for which). David (orange) sits below the shelf.
What to bring to expand
David’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
