Earth's Best at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Earth's Best is a leading brand in organic baby and toddler foods, offering a range of products including infant formulas, purees, snacks, and frozen meals.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 7 new doors to enter.
Fairfax Market merchandises 9 of the 12 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
an established national brand with proven demand.
maps onto categories the store already runs.
The full runway
Every category Earth's Best plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in crackers. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to expand
Earth's Best’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
