Equal Exchange at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Equal Exchange is a brand that specializes in fairly traded and organic products, including coffee, chocolate, tea, and snacks.
It’s already on the shelf here, with 13 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 8 new doors to enter.
Driver's Market merchandises 11 of the 11 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway
Every category Equal Exchange plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 14 SKUs. Room to widen the line.
On shelf here, but only 5 of 10 SKUs. Room to widen the line.
What to bring to expand
Equal Exchange’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
