fillo's
Fillo's offers a range of ready-to-eat tamales and bean dishes that emphasize simple, plant-based ingredients and authentic flavors. The brand's products, including various tamales and seasoned beans, are Non-GMO Project Verified and vegan-friendly, providing a convenient source of plant protein. Each item is crafted with extra virgin olive oil and reflects traditional culinary influences, ensuring a flavorful and nutritious experience.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 6 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Fillo's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Fillo's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Fillo's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Fillo's lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Fillo's online
Where to find Fillo's · Bay Area
19 storefronts across 9 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Fillo's in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Fillo's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Fillo's Ready To Eat Bean Salsa Verde Tamales - Gluten Free, Vegan · its most-distributed SKU (6 doors) in Other Snacks, the biggest opening. The closest open door is Andronico's Community Markets · 3 rivals already on that shelf.
