Reading the shelf…
Grain Trust is a brand specializing in high-quality, frozen rice and grain products designed for quick and convenient preparation. With a focus on organic and responsibly sourced ingredients, their offerings include a variety of rice types such as jasmine, brown, and sticky rice, as well as mixed grain options like ancient grain mix and hibachi fried rice. The brand emphasizes sustainability and ethical sourcing, with production facilities in Arkansas and partnerships with farmers in Thailand and California.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Grain Trust (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Grain Trust · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Grain Trust in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Grain Trust product in stock, cheapest first.






Bay Area stores already carrying Grain Trustthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 19% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
24 storefronts across 11 grocers carry it · tap a pin to open the store.
open here: Basmati Rice
open = the store meaningfully carries that category (real depth, not a token SKU) and Grain Trust sells it elsewhere but has no SKU here.