Grain Trust vs J-basket · Bay Area shelf head-to-head
Grain Trust and J-basket, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grain Trust is in more Bay Area grocersJ-basket fields the deeper lineupJ-basket sits further up the premium end
Grain Trust
J-basket
33
brand power
35
8
products
12
3
categories
12
11
grocers
4
$7.34
avg price
$7.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Grain Trust▭ J-basket
Distribution · 30% of score46·17
J
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Grain Trust
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Grain Trust · J-basket