Graza at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Graza is a Brooklyn-based company founded in 2021, specializing in single-origin extra virgin olive oil sourced from 100% Picual olives in Jaén, Andalusia, Spain.
It’s already on the shelf here, with 16 SKUs across 6 categories. The growth is depth and breadth: 4 categories to widen.
Lead with Frizzle Cooking Spray, 13.5 oz, 2-count in Cooking Oil Sprays.
Sprouts Farmers Market stocks cooking oil sprays thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is cooking oil sprays: Sprouts Farmers Market stocks only 2 there, so Graza Frizzle Cooking Spray, 13.5 oz, 2-count stands out rather than blending in.
Sprouts Farmers Market merchandises 6 of the 6 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 90/100.
enters a thin cooking oil sprays shelf as a point of difference.
The full runway
Every category Graza plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 11 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
What to bring to expand
Graza’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 15 of 16
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
